At the centre of every culture challenge is a human interaction.

You'll have combinations of challenges that are unique to you, so we'll develop a bespoke piece of work to meet your needs. However, whether it's core culture work, engagement or specific live problems, we tend to take our clients on a journey of three phases.

Authentic human connection — illustrated overview

Phase 1 Definition and design

  • We pin down your precise challenge — how it manifests and what it's costing you
  • Define the measurable outcomes you need to achieve
  • Carry out targeted research to get a clear audit of the current situation
  • Create a set of clear, detailed actionable recommendations
  • Share those back with you in a 'good, better, best' format

Phase 2 Prototyping and testing

  • We take forward your chosen recommendations
  • Design these into one particular team or working environment
  • Prototype solutions, learning and refining as we do so
  • Raise up the teams and employees who are exemplars of the change we're seeking to achieve
  • Carry out initial impact assessment so we know it will work at scale

Phase 3 Embedding the change

  • We design a suitable scale journey, providing motivation and a clear, achievable pathway for people to step into new ways of working
  • Create assets and trainings — toolkits, playbooks, away-day trainings, peer and 'train the trainer' programmes, 1-2-1 leadership coaching
  • Make adjustments as we scale across teams and workflows
  • Design and use tools to measure the impact the work is having
Simple steps to design human connection

YMCA Project Connect

Our suite of design tools for greater human connection won the judges' pick at the 2021 London Design Biennale. You can download them from the tools page.

Human Connection Framework diagram